“It is not our concept. We appreciate the fact that Jaguar is interesting enough for people to do a concept around. It's not that we are offended by it, or against it - it is just not for us," Adrian Hallmark, Jaguar's global brand director, told Automotive News at the Geneva Motor Show.
However, according to Hallmark, a future entry-level Jaguar is in the cards for a 2013 or 2014 launch but the design of the small sedan has not been yet finalized. The B99 is simply a display of Bertone's capability.
Jaguar's current design language, as seen on the XF and more recently on the bolder XJ, is modern and has little to do with the past, whereas the B99 Concept is retro from most angles.
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