Audi Slogan is Vorsprung durch Technik , which can be interpreted "Advantage through technology".
History
The company was originally founded in 1909 by August Horch. The first car created by Audi, Audi-powered Type A 10 22 hp Sport-Phaeton, produced in 1910 in Zwickau.
After many series of events, August Horch left the company in 1920 as was named Minister of Transport. In August 1928, Jorgen Rasmussen, owner of DKW firm acquired most of the Audi shares. Rasmussen also buy an American car company Rickenbaker, including development tools for 8 cylinder engine. This machine is used in Audi Zwickau and Audi Dresden, which was launched a year later. At that time the cars Audi is a luxury car with special workmanship.
In 1932, Audi, together with Horch, DKW and Wanderer to form Auto Union joined. Before the advent of World War II, Auto Union was the one who makes a ring Audi logo 4 pieces interlocking to each other, which is still used today. In those days, the symbol that is used to signify the merging of four brands.
After World War II ended, Auto Union was once bought by Mercedes-Benz in 1958. But Mercedes-Benz did not focus on this brand so it can not generate profit. Then in 1964, shares of Auto Union captured 50% by Volkswagen.
1969, changed the company name became Audi NSU Auto Union AG, after joining the NSU Auto Union. Noted ever launched several types of cars such as Audi 100, Audi 80 and Audi 50.
The company name was changed again in 1985 to only just because the brand Audi AG NSU and Auto Union no longer in use.
