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Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.
The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.
The bespoke model is distinguished by the http://www.blogger.com/img/blank.gifexclusive Matt exterior Telluric grey paintwork with black roof, Asphalt’ badging, 19-inch Solstice black alloy wheels, complemented with matching black brake callipers.
Inside, Peugeot added ‘Asphalt’ branded and stitched Nappa leather trim, an Alcantara / leather steering wheel and gear stick, plus bespoke ‘Asphalt’ sill covers and floor mats.
On top of the standard equipment featured on the GT model, the Asphalt gains front and rear parking aid, auto lighting (with approach and follow me home modes), Peugeot Connect Media Navigation and an upgraded JBL sound system. Read more In
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This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.Once the reader reaches the page with Peugeot’s advertisement, he is asked to “Hit this spot hard to find out why the new Peugeot 408 provides a lot more safety”. By doing so the mini airbag inflates and opens up a dual page advertisement.The agency said it cooperated with the magazine to create a special cardboard package to keep the ad from being triggered accidentally. Watch the interactive print ad in action in the video bellow.Advertisements VIDEO
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